When Michelangelo unveiled the David in 1504, people asked him how he created this beautiful statue. Michelangelo replied that he first had a vision of the David, which was hidden in the block of marble. Then he took away everything that wasn’t David. Success is about removing everything that stands in the way of success. A fascinating application of this method to accelerate strategy execution is the Pre-Mortem exercise. This one goes like this: Imagine three years in the future that you have failed spectacularly. A top MBA program wants to make a business case for this. You are being interviewed by journalists. What do you tell these journalists?

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The outcome of these interviews is a list of failure mechanisms. For example: we have not listened enough to our customers. The next step is to discuss with the team which systems you should build to avoid failure. In this case, this is a system to Ecuador Phone Number customers on a regular basis and bring the results of these interviews back to the team. Setting up all the systems needed to prevent failure is then the core of your strategy execution plan. 9. Be aware of prejudices in your thinking The biases in thinking often lead to wrong assumptions. In 2008 Nokia thought they still had enough time to develop a smartphone, following Apple’s lead. They were convinced that the strength of their fire was sufficient for that. We all know how that turned out.

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What stands in the way of strategy success aren’t the things we don’t know; it’s the things we know, but turn out not to be true. The two most important thinking mistakes that professionals and entrepreneurs make in strategy execution are: The Dunning-Kruger Effect . The less you know about a subject, the more you think you know about a subject. This explains why the Netherlands has more than 17 million football national coaches. Turkey Thinking . The turkey is convinced that the butcher loves him. He is cared for and fed for 20 months. However, after 20 months, it’s Christmas and the turkey’s world changes dramatically overnight. Turkey thinking means that extrapolating from past results is a dangerous way to predict the future. The antidote to wrong assumptions is to hire outside experts on important

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