Xandr, AT&T’s advanced advertising company, today announced the launch of a new feature on its platform, described as ” content metadata for video .” This functionality is intended to help publishers improve the monetization of their premium video offering, through standardized content descriptors.

While Contextual Solutions for Programmatic

While contextual solutions for programmatic have historically been built on the web, where a text-based environment makes content easily understood and categorized by anyone with a URL, streaming environments don’t offer the same kuwait toll free number benefits. In video, the content changes frequently, even though the URL or app remains permanent.

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With each publisher having different ways of labeling content, buyers find it challenging to forecast, target, transact, and report at scale across premium video inventory. Xandr’s new feature will standardize content metadata , making it easier for publishers and buyers to better identify video content.

Xandr Monetize Include Content Metadata

Boil them down into standardized categories using their fields. Including duration, delivery type, genre, show type, rating, network, and language. Xandr also offers multiple integration options to make it easy for publishers to submit their metadata, including automated live content mapping to ensure complete coverage. Currently, more than 50% of CTV impressions transacted on Xandr Monetize include content metadata.

Xandr continues to lead the standardization of content metadata to help our customers. Both buyer and seller, better understand premium video. Content metadata for video will enable publishers to capture a single spend as it unlocks demand from contextual audiences. And will give buyers insight into content so they can make informed decisions. All while tailoring ads to relevant content to create a better experience for viewers”. Says Lynn Chealander, director of product management at Xandr.

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