Do you want to give back to customers for the effort they put into a blog, interview, or video? For example, if you are filming on location, offer to make some other images of the company as well. Or if a photographer does come by to take pictures for a blog, ask if they have any wishes for certain images for their own use. Also read: 5 reasons to do more on customer retention 2. Make existing customers feel special You can make existing customers feel special in a lot of different ways with loyalty content.
Personalization is one of those ways. We know that emails need to be personalized. In practice, this is often in very small things, such as the Belize Phone Number or content that fits the sector in which the company is active or the product that has been purchased. Companies can respond much further to this. Provide dynamic content in your emails. Has a customer downloaded an eBook on topic X? Then you make sure that the content in your email matches that.
What to Consider
In addition, with dynamic content you ensure that a customer always sees new content. Have you read Blog A yet? Then you can now offer Blog B. It is also very customer-friendly, because a customer never has to go through unnecessary steps, such as filling in a form. After all, you already have the data and you can collect more data in the meantime. For example, you can change one of the questions in a form. So if a customer completed question A last time, he will now see question B.