Their challenges and pain points. It is only when they understand how the brand or a professional can make their lives better that they will begin to have regard for those brands or people. Branding equals consistency Regarding this fourth principle. For brands and marketers it is important to understand that aspects such as the logo. brand colors. Tone of voice and everything in marketing must be consistent. The goal is that when they rent they see a brand logo and instantly remember who they are and what they do. This is an aspect that can only be achieved through consistency. Think about the brands you know. Surely with their logo you can know who they are and what they do.
However. if a business may never achieve the iconic status of the likes of Nike or Apple. Consistency can make a world of difference for businesses of all sizes. and even with items that might be tiny. for example. . business cards for executives. Although the people who receive them may not remember the executive as such. the card can help provoke memory. Something that would not happen if the business changes its design from one day to the next. Brands are built through consistency. check your work Finally. as obvious as it may sound. It’s important to check things out with things like messaging. This is an important task to accomplish before sending them to the public.
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In addition. it is a principle that applies to Latvia whatsapp number list presentations. Posts on social networks or on a blog. etc. Consider how people will feel if they click on a social media link only to end up on a page that doesn’t work or contains nothing. This can be a total disappointment for them. not only because they didn’t see the information they wanted. But they also started to wonder how competent the company is. Don’t let your marketing efforts be ruined by mistakes. Sometimes. plain and simple. free of complex gadgetry. Is often the best tool for communication. marketing and advertising. That reminds us of the KISS method. An acronym in English for the phrase: Keep It Simple.
Stupid! This method reminds us that simple and clear resources. Most of the time. are the ones that have the most impact on the audience. And all this can be applied to all areas of your communication. marketing and advertising strategies. Take into account that today the consumer does not have the time (or does not give himself the time) to dwell on long or complicated messages. Today communication has to be creative. Of course. but at the same time simple enough to endure in the mind and desires of those who consume it. The right and simple combination of elements will build a powerful message.
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The minimalist message and with specific elements will make your message arrive in an adequate way until it has to. Think of some of the most famous and powerful brands in the world: Apple has a minimalist image in its logo and in the appearance of its products: smartphones. Macs are quite simple in appearance. What luxury brands can teach us IKEA changed the complex assembly instructions for simple drawings to make itself understood by its consumers. Google managed to beat other search engines like Terra. Lycos or Yahoo! with a white design and devoid of advertising and images that end up being useless most of the time.
“The simple can be more difficult than the complex. But achieving it is hard work that requires clear thinking. But it is worth it. Once you achieve it you can move mountains”. said Steve Jobs. What some leaders have to tell us Ken Segall . Creative Leader at Apple. Explains in his book Think Simple: How Smart Leaders Defeat Complexity (2016) how simplicity is the key to success: “Many people make things much harder than they need to be. I think that people and companies have a tendency to be very complete. They analyze and over analyze so much that in a certain way they lose sight of the simplicity that is there for them to take and be successful”.