Can it bring to my strategy Laila Belali Laila Belali November 12, 2021 11:47:21 CET Regardless of the marketing strategy you are carrying out, they all have a common element, and that is that they include a landing page. This element guarantees that the visits you receive on your website can be converted into potential subscribers or customers. Next, we are going to explain what a landing page is, the main types, and the benefits that these landing pages can bring to your business.

What is a landing page? A landing page or landing page is a web page that is created with the aim of converting visitors to that website into leads . Conversion is the process by which we get the person who has clicked on your website to take Bosnia and herzegovina whatsapp number list an action that will have measurable value for our business. That action is what will convert the visitor into a lead. In addition, it can manifest itself in different ways, be it the direct sale of a product, a form, the request for information or the download of a guide.

You Can Access These Landing

pages in different ways, such as through a link on your social networks or an ad on a web page. Why are landing pages so important to my strategy? The answer to this question is very simple, and it is that these landing pages can provide what we initially proposed in our strategy: results. Within this approach, the conversion rate plays an important role. It is a mathematical formula that is calculated by dividing the number of page conversions by the number of visitors. In conclusion, it is the percentage of people who perform a specific action on your website.

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The landing page, therefore, is a tool that also guarantees the optimization of the conversion rate. A well-done design of these landing pages will allow. The conversion rate to be much higher than on any other website. It is not uncommon to find cases where, thanks to these pages.  The user traffic and the conversion rate have increased 5 or 10 times more. Types of landing pages Depending on your web page, there are different types of landing pages.  But we are going to divide them into the 5 most common.

The Most Basic Landing Pages

Click-through They are. They mainly serve to try to convince the user to buy a certain product. They are normally inserted in web pages in the form of a short description.  That invites the user to learn more about your product by clicking on a button. Viral landing page These types of landing pages are more commonly found on social networks. They use tools such as videos or games with the intention of creating curiosity in the user.  About a product or service and arousing their interest. It is a digital marketing tool that is gaining a lot of ground. And has become one of the most powerful today.

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