Managing director of the Belgian The Fat Lady and Cor Belgium Phone Number , owner of the Dutch Brand Journalists agree on one thing: we have to go back to basics. “Return a la source”. Cor and Koen see many organizations miss the mark in Belgium Phone Number field. Organizations that continue to feed the “nontent monster” with more generic, meaningless content that serves no one and seems to be directed to no one. Companies that still Belgium Phone Number more is better. Or continue to follow those trends blindly, while there is still so much to improve at the base. We all know and say that only with valuable, relevant and consistent Belgium Phone Number you can make a strong connection between audience and brand.]


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Why, then, is it that many continue to sin on it? Content Belgium Phone Number has already made a big leap, from the backroom of the organization to a place in the boardroom. Where does it go wrong then? First things first: what does a cook do? Koen: “Sometimes you have to take a step back, in order to jump further”. Let’s start by defining Belgium Phone Number a content marketer is. Cor: “Everyone knows what a dentist or carpenter does. Everyone knows what a cook or copywriter does. But nobody knows what a content strategist, content specialist or storyteller does. Content specialists are responsible for planning, creating and sharing valuable content, building trust and building loyal relationships with audiences. What is the difference with an ordinary marketer?

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Content marketing is about becoming Belgium Phone Number to as specific an audience as possible, with the aim of building valuable relationships.” Everyone in the organization must support this principle. Also read: Sharpen your content strategy: this is how you find & improve your best content As a content marketer you have to explain and Belgium Phone Number explaining what you are doing and why. That good content marketing takes time. That building a relationship does not succeed in one day or with a piece of content. By explaining this and showing results, you anchor content marketing give it a permanent place in the organization in a sustainable way. In this way you create a culture for content marketing that will ensure that Belgium Phone Number , more choices are made.

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