Three weeks before the elections to the Madrid Assembly. Internet Republica has decided to analyze the candidate political parties by search intent on Google. And their presence on social networks in the ‘Study PosiciónPolítica’.
The main objective is to understand if there is a relationship between interest in parties on the Internet. And electoral results and how the new mechanisms for attracting voters work. Likewise, the idea is to find out if Internet users adopt new political currents. Change the direction of their vote influenced by news impacts and marketing strategies.
In previous studies of #PoliticalIntention carried out by Internet República, it has already been verified how the growth of search interest and in social networks of Podemos, Ciudadanos and Vox, finally moved to the polls.
Vox Becomes the King of Google Searches
Vox’s move to generate news impacts with high impact is reflected in Google searches. During the month of March and until April 9, the party led by Santiago Abascal stands out above the rest, followed far behind by PP. In fact, Vox doubles the Suriname B2B list for PP and Podemos, triples those of Ciudadanos and PSOE and quadruples those of Más Madrid, the party that is generating the fewest searches.
The PP has come back since the announcement of the election calls on May 10, with peaks such as the news of the incorporation of Toni Cantó to the electoral list. For its part, Podemos has seen search interest drop from its highs in 2015-2017 to lows in the current campaign.
As for Ciudadanos , it continues to fall, continuing the trend of the 2019 elections, and far from the great interest it aroused in 2015. reflected in the polls. Until now, it seems to be the only party whose electoral results are kept apart from its little presence on the Internet.
Ranking Political Parties Intention Search
Finally we find Más Madrid, which has only managed to generate interest when it rejected Pablo Iglesias’s offer to present a candidacy together with United We Can. Vox has the largest network community. Vox Madrid leads in social networks with almost 50,000 more followers than PP . While the rest of the formations concentrate their presence on Twitter. Vox’s strategy aims to capture the largest number of audiences by working equally on the blue bird’s social network. Facebook and, above all, on Instagram, which allows it to impact the younger audience.
In general terms, and taking into account the evolution from 2015 to now. The drop in interest in Ciudadanos and Podemos can be observe. The greater role of Vox and the stability of PP and PSOE which, despite not making too much noise. Remain with a loyal and likely less digital voter base, which could spell trouble in the long run.