The only one available to increase the number of foreign visitors. Enough to achieve the objectives of this effort. The film can also be considered the centerpiece of the campaign. which the center promoted in public relations. in anticipation of the next season. To reach tourists during the planning of their trips. Going into more detail. The Center Pompidou and the agency took on the task of producing 30.000 statuettes to sell them in 300 different places. Covering streets and large monuments and museums. Thus. the campaign that can be considered guerrilla was launched on August 26. 2018 and later the branded film was published from November 15 to 29 of that same month. Results A couple of months after the film was released.
The campaign achieved some interesting numbers. for example. It was seen by more than 6 million people on YouTube and Facebook. For a media purchase of 35 thousand euros. On the other hand. it was possible to considerably increase traffic to the website from countries such as the United States. Mexico. Canada. Argentina and France. This increase represents a 321 percent boost since the Souvenirs de Paris film was released. The advertising piece also had various spinoffs in many countries and in terms of attendance at the Center Pompidou the impact translated into an. Overall increase of 5 percent and a further 18 percent for the permanent collections of the place.
A Clear Example Of This
which translates into 3.5 million of visitors Kenya whatsapp number list the site. On the other hand. from the advertising section. The campaign managed to win at least 5 awards in the last edition of the Cannes Lions festival. Having among the highlights a silver lion and a gold one in the Outdoor category. Here are the facts marketers. advertisers. and media must master before starting this Tuesday: Facebook The Menlo Park company tries to be more transparent. Or at least that is what is sense with one of its most recent actions. The firm release some of the guidelines it uses to make content recommendations to Facebook and Instagram users. The guidelines are essentially a set of rules that the company’s team follows to determine what kind of content is “eligible” to appear prominently in each app.
While Facebook said the suggestions are personalize “based on the content you’ve express interest in and the actions you take in our apps.” it didn’t really elaborate. Kraft The food multinational determined that its planning and media buying around the world will be divided into two strategic partners. As such. it has selected Carat. a content and media agency of the Dentsu Aegis network. to support its parts of Canada and some international markets. such as Europe. Meanwhile. Starcom Worldwide. which has managed Kraft Heinz’s global media buying and planning since 2018. will handle the US market. “As a company. we are on an exciting journey of transformation.
Is The Effort Under taken
We are delight to welcome Carat on board as the agency will bring data-driven insights and help drive growth” to the company. said Nina Barton. Global Chief Growth Officer. Kraft Heinz. Google The Mountain View technology continues to implement changes to create an ecosystem of services and safe applications for children. proof of this is the launch of Kids Space. A hub with apps and videos suitable for children designed for Android tablets. According to Google. Kids Space is design so that children “become explorers of the things they love”. this under the supervision of parents. who will be able to manage their children’s device thanks to Family Link parental controls.
This is one more move by Google after it was criticize last year for how it has treat children’s content. Amazon The Seattle firm has been working on a drone delivery system for years and. apparently. Is very close to consolidating it. This is because the United States Federal Aviation Administration grant temporary. Approval for Amazon to operate as a drone airline and thus begin offering commercial deliveries on a trial basis. “This certification is an important step forward for Prime Air. (…) the FAA’s confidence in Amazon’s safety and operating procedures for an autonomous. Drone delivery service that will one day deliver packages to our customers around the world.” said David Carbon.