When determining your content marketing mix. You want to make sure that you have what we at Marketo call “big rock content pieces”. These South Africa Phone Number are your big kahunas, the large thought leadership. Pieces that not only illustrate your unique point of view.But that you can also break up and use to create smaller content pieces. At Marketo, our “big rocks” are in the form of our definitive guides. Which can be 80+ pages jam-packed full South Africa Phone Number of awesome content and tips. From our guides we develop a variety of other content pieces: cheat sheets. Infographics, visual slide decks, webinars, podcasts, etc.

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The life of our guides for a long time. But how do you create one of these crazy “big rock” pieces? Sounds like a lot of work. Well, it is! They South Africa Phone Number take a lot of time and effort to write, edit, and design something that is truly unique. Here are 5 helpful tips to make sure your content behemoth is a huge success: 1. Always create an outline. This might sound obvious, but when you are creating such a big piece of South Africa Phone Number content, this is an absolute must. Clearly define what you want the flow of your document to be and determine. What topics do you want to tackle? Once you have your outline. It is always a good idea to socialize this to internal stakeholders and SMEs subject matter experts.

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That you are covering all of the right topics. You might also want to add an abstract or an intro to provide more clarity on direction and tone. The South Africa Phone Numbers more organized you are when you begin. The better you will feel later when you are trying. To compile many different sections and connect all of the dots. 2. Meet with internal SMEs and or assign sections. You may or may not be an expert on the subject you are writing about. Most likely, you will know enough about the subject to write intelligently about it. But you probably don’t know the detailed ins and outs. As you want your piece to have depth. You need to South Africa Phone Number leverage experts within your company to help you fill in the blanks.

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