Originally, LinkedIn was conceive as a network for the management of work connections. Over time, it has evolve to become the reference platform for those professionals who want to be inform and know the opinions of the leaders in their sector.

Many CMOs use the many possibilities that LinkedIn offers to contact a specialized audience. Share personalized content and interact with professionals from different sectors. This is a great opportunity for all marketers. Because it allows them to learn from the best, through their examples and experiences. And to be at the forefront of the latest trends and developments in the industry.

Linked in Is Pleased to Present a Series of Conversations

In addition, With some of the most relevant CMOs on the Spanish scene. The first guest is Catalina Roa, HP CMO for Spain and Portugal. With a degree in Marketing and Communications, specializing in Social Media Marketing and S-Commerce at IE Cambodia WhatsApp Number List Business School, Catalina Roa has been working in the Information Technology sector for more than sixteen years. In 2018 she stepped into her current role and faced her biggest career transition challenge : leaving B2B to focus on B2C. From this perspective, we talked to her about the current challenges of a CMO.

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The pandemic has brought about a drastic change in our lives. Overnight, everything changed. Of course, marketing was no exception; in fact, it has been one of the industries most affected by the dystopian situation that we have had to live through.

The Post-Pandemic: Facing the New Rules of The Game

In conclusion, For Catalina Roa “ there has been a total change in three fundamental aspects. First, in the way of communicating, which must be much more specific and respond to concrete and local geographic and social situations ; second, what do consumers want, the pandemic has increased the need for an emotional connection; and, thirdly, the acceleration of the digital transformation that was already underway, but that during the months of confinement grew overwhelmingly”.

Consequently, one of the effects that the pandemic had was the need to adapt. We have done an enormous reskilling to give our client tangible value,” adds Catalina. This professional recycling would have been unthinkable without the change. That the entire the information generated by Artificial Intelligence, which gives us a greater perspective to analyze our work.

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