The Spanish Marketing Association , with the sponsorship and collaboration of Facebook. And together with the Mobile Marketing Association and FEDE , the Federation of Advertising. And Communication Companies, held the online event «Consumers and hyperconnected brands”. Two days of presentations and round tables to analyze the changes. That have occurred in consumers and the acceleration of e-commerce.

Onsultant and Professor of Marketing and Communication

In addition, Félix Muñoz , consultant and professor of Marketing and Communication, was in charge of leading and moderating this meeting. Moreover, in which he China WhatsApp Number List spoke of the acceleration that we have experienced in recent months. “The pandemic has accelerated the development of digital commerce out of necessity, because the world required it”.

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For his part, Enrique Arribas, president of MKT, highlighted in the introduction. How in recent months “ we have become hyper-digitalized and we have witnessed an acceleration of e-commerce. Added to this is greater regulation of people’s privacy. The elimination of cookies and third-party data that have had a direct impact on digital advertising.

In conclusion, Álvaro Notario Country Marketing Manager at Facebook Iberia. Pointed out in his speech that “we are at a relevant moment to support companies and for development to take place at all levels. We are witnessing an incredible evolution of e-commerce. In this sense, Facebook is very committ to the development of businesses and that is why we have developed Facebook Discovery Commerce.

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