Leisure activities have been restricted and cornered in the last year as a result of the pandemic. People have altered their routines, also in entertainment and in the activities we do in our free time. To find out more about the level of impact and test the future, Ipsos has carried out a consultation in its “What&Why” community .
In general terms, it should be noted that we currently enjoy free time more at home. With 84% of those interviewed saying so. Watching streaming series or movies , cooking, reading or playing sports at home are the activities that define leisure in a pandemic. Some of those that have been left aside have been those that involve a greater concentration of people, such as going to bars or cultural activities (cinema, theater, museums or concerts), or even meeting friends and family, as a result of the restrictions.
Streaming Platforms Succeed in The Field of Entertainment
We cover this part of social contact with technology and the rise of video calls . This leads us to the acceleration of digitization that leisure has Austria B2B list brought about. 35% admit that they have gone from carrying out activities in-person to online in recent months.
Within this area, streaming entertainment is positioned as the preferred activity in times of pandemic. In which watching series or movies at home is the most common by 66%. So much so that one in two people consulted has signed up for a content-on-demand platform. Netflix (54%) and Amazon Prime Video (45%) are the ones that have gained the most users, followed by Disney + and HBO, both with 28%.
Contrary to what this implies, it is also worth noting that we have begun to appreciate outdoor spaces more. 34% of those surveyed carry out their hobbies outdoors. Going for a walk (36%) and playing sports in green spaces (22%) are two of the activities that the interviewees declare to carry out more now.
Although the majority, 65%, affirm that they enjoyed leisure more before the pandemic. There is 28% who declare that they enjoy it in the same way and even 7%. Who say that now more, because they have the feeling of taking more advantage of their time, no commitments. The truth is that, in this period, those interviewed have found new ways of enjoying themselves. That they will maintain once normality is reached, as stated by one in two respondents.