Analyzing the performance of collaborations with influencers is often presented as one of the challenges in an influence campaign. For many professionals, it is complex to measure the return on investment of their campaigns. Or find the right KPIs in influencer marketing. For all these reasons, from Hivency, an influence platform. We have created a free tool to calculate the ROI of influence campaigns.
What Is Roi in Influencer Marketing?
Within the framework of an influence strategy, calculating the ROI of a campaign with influencers allows you to launch the Iceland WhatsApp Number List best actions, define the angles of the strategy and optimize your campaigns.
Marketers place a high value on ROI, especially those responsible for making business decisions. And it is that it allows measuring the amount of money.
Calculate the Potential Roi of Your Influencer Marketing Campaigns
Depending on the results obtained and based on your objectives. You will be able to estimate if it is necessary to launch other campaigns with influencers. Or if the ROI of your current campaigns with influencers is sufficient.
The importance of KPIs in influencer marketing
A KPI is a key performance indicator used to calculate the ROI of an influencer campaign. Some KPIs, such as the engagement rate, also help identify influencers who are interesting to work with.
When you are going to launch collaborations with content creators. You will first have to determine the objectives and then identify the appropriate KPIs to calculate the ROI of your campaigns. From reach to Share Of Voice and engagement rate. This data will allow you to maximize your strategy and increase your brand awareness among consumers. Today, there are dozens of KPIs, thanks to the ROI Calculator. You will be able to measure your performance in a short time, but also convince your team to invest in this marketing lever.