The most talented athletes and the best teams. And with the global sports industry facing an unprecedented level of change and disruption. preparing for what’s to come has never been more important to stay ahead of the game. Facebook data detail that during the second quarter of the year. the number of daily active users in the social network is 1.471 million people. Also. within the five nations that most users browse the social network is Mexico with 85 million users. For the Spanish-speaking countries of Latin America. including Mexico. UEFA and Facebook announced that the social platform obtained the transmission rights for the complete seasons during the 2018-2021 period of the Champions League .

Through a statement. the social network indicated that with this agreement it becomes the exclusive platform for free internet coverage during that period. “Facebook will have the exclusive free broadcast rights to 32 live matches during the following seasons. including the final as well as the UEFA Super Cup.” the document highlights. Broadcasts will be available on the official UEFA Champions League Facebook page. In addition to the matches. content will be published with the highlights of the day as well as analysis programs. Similarly. it was noted that this agreement begins this Wednesday. August 15 with the transmission of the European Super Cup. which Real Madrid and Atlético de Madrid will play . “As the largest social media platform on the planet. Facebook will ensure extensive free coverage of the world’s most prestigious club competition.” said Guy-Laurent Epstein . UEFA Marketing Director.

Both The National Press

On August 30. the draw will be held to Albania whatsapp number list the groups of the competition that will see action on Monday. September 17. “We are very excited to launch this new alliance that will allow us to reach the great local community of soccer fans in a highly innovative and accessible way.” added Epstein. Data from Facebook detail that during the second quarter of the year. the number of daily active users on the social network is 1.471 million people. Also. within the five nations that most users browse the social network is Mexico with 85 million users. according to We Are Social . For its part. the brand value of the Champions League was during 2017 of 185 million dollars according to Forbes.

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In such a way that this alliance emphasizes the importance of social networks in their incursion with sports. In addition to indicating that content consumption trends are directed to the digital field in search not only of new audiences. But also in the possibility of portability. by people and thus be able to be closer to individuals. Video recorded by Liverpool supporters captures the Egyptian striker using his mobile device while driving. which could land him a fine of around £1.000 and points on his driving licence. Mohamed Salah . Liverpool ‘s top brand ambassador. could face legal trouble following a video apparently showing the Egyptian striker using his mobile phone while driving.

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According to various press reports. a spokesman for last season’s Champions. League finalist team acknowledged that they sent the material to the authorities. Which was circulated on social networks. after speaking with the player. “The club. after discussing it with the footballer. Has made the Merseyside Police aware of the images and the circumstances surrounding his capture.” The representative told the BBC . “We have spoken with the player as well and will deal with any internal follow-up. Neither the club nor the player will make any further comment on this matter. The Liverpool spokesman concluded . For their part. the Merseyside authorities posted on Twitter that they had received the material.

The implication for the team that one of its maximum referents appears in a video breaking the law. In addition to the civil penalty. could also involve the brands that. Maintain a relationship with the sports club or the player. And it is that the player are related to all those who are linked to him. Salah scored 44 goals in all competitions during the last championship. and even his performances considered him. by the fans. To be part of the shortlist to compete for this year’s ballon d’or. So. if found guilty of using a cell phone while driving. He could be fined up to 1.000 pounds sterling ($1.480). plus six points deducted from his license. Amaury Vergara. Executive vice president of Chivas acknowledged that it was a bad marketing strategy.

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