The right and simple combination of elements will build a powerful message. The minimalist message and with specific elements will make your message arrive in an adequate way until it has to. Think of some of the most famous and powerful brands in the world: Apple has a minimalist image in its logo and in the appearance of its products: smartphones. Macs are quite simple in appearance. What luxury brands can teach us IKEA changed the complex assembly instructions for simple drawings to make itself understood by its consumers. Google managed to beat other search engines like Terra. Lycos or Yahoo! with a white design and devoid of advertising and images that end up being useless most of the time.

“The simple can be more difficult than the complex. but achieving it is hard work that requires clear thinking. But it is worth it. once you achieve it you can move mountains”. said Steve Jobs. What some leaders have to tell us Ken Segall . Creative Leader at Apple. explains in his book Think Simple: How Smart Leaders Defeat Complexity (2016) how simplicity is the key to success: “Many people make things much harder than they need to be. I think that people and companies have a tendency to be very complete. they analyze and over analyze so much that in a certain way they lose sight of the simplicity that is there for them to take and be successful”.

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Perhaps there is no better definition of all of Jordan whatsapp number list above than Leonardo da Vinci’s: “Simplicity is the ultimate sophistication.” The author of the award-winning book The Paradox of Choice . Barry Schwartz. says that the reason consumers prefer the least comes down to a matter of feelings and emotions. Schwartz suggests that when faced with more selections. consumers are more likely to feel indecisive and therefore frustrated when choosing one option or another. The simplest brands are the ones that achieve a better relationship with their followers. How to apply the KISS method? Try to focus your attention on two or three elements at most around which your narrative. graphic and ideological discourse revolves.

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Remember that with a minimum of words you can leave lasting memories; make the complex simple. That is more profitable. Avoid being redundant in your messages and go step by step. Consumers don’t appreciate information overload. they rather run away from it. Therefore. keep all of your marketing processes as simple as possible. no matter the format. It is the way to get the consumer’s attention and get the results they expect. For all members of the marketing. advertising and media industry. the term brief is crucial to everyday tasks. It is not only important that these meetings and reports are well planned to give a professional image to clients.

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It also helps make the team itself much more efficient . In this sense. several analyzes and books have been written about what one should contain. And in general. it is crucial to focus on three key elements: Simplicity. the first rule of a good brief Many times the clients and the same team of the agency that will present the results have many things to do. In this sense. the brief must be simple and easy to understand. This is not to say that you should throw away the raw information and hope for the best. On the contrary. it has to be digested as much as possible to synthesize it into key ideas that are concise and informative. This can also give a better experience to customers.

Define the objectives of the meeting clearly In order to write a simple. clear and concise brief . it is crucial that the agency team is very clear about the purpose of the meeting. If you don’t clearly know what the client expects from this information session. you run the risk of giving them interesting information. but it doesn’t serve their objectives. This not only wastes the time of those present. At the same time. it encourages a worsening of the image that companies have of all collaborators. Set dates. deadlines and budgets in the brief Many of these reports are the prelude to new projects. steps and strategies of the same campaign or of future activations.

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