The digital marketing agency in Madrid iootec is committed to continuous innovation technology to create strategies for its clients on the internet. The methodology that follows when digitizing a business always begins with a study of its market that includes listening to the feelings of its consumers.

In this way, in addition to analyzing the state of your market, defining who your main competition is and how they are different, you can track the opinions and comments of your audience in real time.

How Can You Track Consumer Sentiment Online?

Now it is possible to find out why they abandon a shopping cart in your ecommerce, what your competition is doing better than you, why Canada WhatsApp Number List they finally decide on your competition after evaluating your option, where they are talking about your product/service and in what media your brand must be present.

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Are there marketing techniques and strategies to get the most out of this data? Yes, but to achieve this it is necessary to invest in continuous innovation. Techniques such as Consumer Intelligence are capable of identifying. And taking advantage of market opportunities that could go unnoticed by any other company without this investment in technology.

Consumer Inteligence Y Social Listening

With Social Listening , the iootec digital marketing agency discovers. The existing supply and demand in a specific market and the possibility of accessing new niches. It is based on the relevant data you get from the conversation of consumers. From the competition and even from the influential personalities in your sector. It is a new type of artificial intelligence that gives weight and value to the voice of users. The main means of buying and selling products and services in the world.

But marketing and strategy techniques such as Consumer Intelligence. Social Listening are not based solely on listening to and analyzing the market, they go much further. These are techniques that must go hand in hand with subsequent marketing and sales actions. By having real and updated data, these actions will have a greater positive impact for the brand .

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