Is your marketing department wasting time on leads that will not convert?  Your process of qualifying leads must need a little fixing.

Imagine having a steady flow of leads coming in without spending hours cold calling or spamming people on social media. It’s possible, and you’re about to find out how.

 

Lead Qualification Process Defined

A lead is an individual or organization that has the potential to become a paying customer for a product or service. The lead qualification process determines whether or not a lead is worth pursuing. Typically. You can do this by evaluating the lead’s fit with your company and its products or services.

You must consider the lead’s demographics. Interests, where they are in the buying process, and how much money they are willing to spend. If all of these factors indicate that a lead is not a good fit for your company, you may disqualify them.

How do you decide whether or not a lead is worth pursuing?

The first step is to understand what your company or product VP Business Development Email List offers and who your ideal customer is.

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What is a buyer persona

Think of the buyer persona as a semi-fictional image of your ideal customer based on market research and actual data about your existing clients. When building a buyer persona. You’ll want to include the following information:

  • Demographics: age, location, gender, job title, income, etc.
  • Psychographics: interests, hobbies, values, media consumption habits, etc.
  •  Behaviors: how they make purchasing decisions, what objectives they have when researching a product or service, what problems they need to solve, etc.

The goal is to find leads that match as many of the characteristics of your buyer persona as possible.

 

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