The Marketing Tool that Helps the Sales Growth of An E-Commerce
The rise of e-commerce is unstoppable, in fact, new innovative techniques are already beginning to be shown to improve the user experience. And this is added to the general advantages…
Manifesto for Sustainable Digital Advertising
IAB Spain, aea (Spanish Association of Advertisers), IAA (International Advertising Association Italy Chapter), IAB Portugal, IAB Greece, Netcomm (Consorzio del Commercio Digitale Italiano), and UNA (Aziende della Comunicazione Unite), have…
Cookieless Is Coming, But What Comes Next?
The world of digital marketing has always been characterized by the immediacy it provides and the constant changes. Still, in the coming months you will enter uncharted territory, and this…
Cookies: What Solutions Are Left for The Industry?
A few days ago, Google announced that it was delaying its removal of third-party cookies in its Chrome browser. The news came as a halo of hope for advertisers, who…