The big question that has been tried to answer in this virtual meeting is what the online consumer. Can expect today. For the Danone representative, the question is answered by…

Digital advertising is today absolutely inalienable for advertisers , who cannot avoid, however, that money escapes them by the handful when they decide to invest (in an extraordinarily generous way)…

Launching an eCommerce has become almost a necessity for all companies since confinement due to the fact that the COVID-19 pandemic has forced non-essential businesses to close on many occasions.…

Storytelling was also very present in the virtual meeting and stood out as one of the key strategies for brands, which are evolving towards a necessary storydoing, increasingly demanded by…

América Vallejo, Digital Marketing Manager of Bioderma. Has been the first to express her opinion on this new paradigm of consumption. In the company, we care about generating valuable content,…

The health crisis has wreaked havoc at the labor level and has shown that many companies. Workers still do not have digital skills to face the needs of current industries.…

The ethical and effective standard of working on the Internet has been programmed by Google for some time. The technology giant has turned its search engine into the main showcase…

“It seemed obvious that the big advertising companies were not going to assume that cost. But rather they were going to pass it on to their clients,” Ismael El-Qudsi. CEO…

Last week Google announced that its customers in Spain will have to pay a 2% surcharge from May 1. This increase in rates, which will affect companies that are clients…

As there are 4 types, and they have their specificities, here are some useful techniques to detect the different 404 errors and then correct them. To detect Internal and External…

There are 4 main families of 404 errors which all have their specificities: “Internal 404 errors” (resulting from the internal linking): these errors are the most frequent. These are concretely…

Google BERT is the code name for an algorithmic update announced by Google in October 2019 as the biggest in its last 5 years and one of the biggest in…

An expired domain name is a domain (website URL) that has not been renewed by a registrant, a natural or legal person who purchased the domain name from a registrar…

Reminder: what are ad customizers? For those new to paid search, ad customizers , so far only available on Google Ads PPC campaigns , are dynamic ad-level configurable elements that…

In a recent article (in French), Google announced that the search engine would stop offering this option because it was perfectly able to detect when a site publishes the same…

After having recently reviewed the display of its text ads in mobile search results and having limited to an average of two natural results per domain in its search results…

Since the implementation of the GDPR in May 2018, the collection and qualification of contacts must meet very specific rules. With an inbound marketing and marketing automation tool like Plezi.…

Lead nurturing , what is it? If this term is still unknown for many webmasters, in the middle of B2B inbound marketing , this term which designates the cultivation (or…

With the rise of the Internet, new professions are born on a daily basis. Many of them are related to web marketing. As for example community manager, web marketing manager,…

After 16 years in operation, one of the most well-known places on the internet, Yahoo Answers , closes on May 4. This question-and-answer platform, which has been operational since 2005.…

One of the concepts that Rossell has commented on is competition within the online environment, which has nothing to do with the offline environment. The main difference that the e-commerce…

E -commerce is, without a doubt, the great beneficiary of the pandemic. Sales on this type of platform have multiplied. The rise of online suggests that this demand will be…

The leading position of Google and Facebook means that they benefit from economies of scale and network effects thanks to the interdependence of their services, according to the report. Furthermore,…

Until now, digital advertising has been growing steadily around the world, finding new formats, technologies and spaces in which to move. Currently, 57% of the world’s population has access to…

Although starting a business or an online project may seem like a simple matter to apply, the truth is that this is not one hundred percent like that. Despite the…

For some years now, the businesses that are develope through the Internet are already a true reality . Ecommerce has been a new way of doing business for quite some…

Google My Business define as the tool that allows you to manage information. digital presence of companies on Google Maps and Google Search. It does not have any cost and…