Opera, Safari, Internet Explorer, Firefox… perhaps some resonate in our minds more than others, but without a doubt the browser that has won the battle over the rest has been Chrome. Google achieved what many were looking for after the rise of the internet, to be the reference of millions of users who entered the digital universe without knowing it. But the evolution and change of habits continue today, with a much more demanding and fast consumer when searching.
How can we take advantage of this new digital behavior for our company? Antonio López, Country Manager in Spain & Latam of SemRush has participated in a webinar organized by SiteGround in which they talk about the search intentions of the current user. From here, possible doubts that arise about the behavior of users in the Google search engine and how we can take advantage of it so that our company becomes the first click are resolved.
To Understand the Universe of Search Engines
We have to be clear that there are as many searches as there are people. For this reason, there are several sections, from the featured news to the Shopping column, whose functionalities are different from each other. Therefore, before looking for the Afghanistan B2B list click, we have to analyze our objective with that user and try to make it come true.
Keywords play an important role in this context, and it is that we must make efforts so that our user feels satisfied with what he was looking for, instead of appearing in all possible searches. In fact, Google in its beginnings differentiated by navigational, informational and transactional search . But this division was forgotten and its algorithm is even more precise:
Website Querys : These are searches in which the user is clear about what to do and the page where they will find it. They have very good brand positioning. Visit in person Query : Its function in almost all cases is to search for a company or organization and even a category of businesses. They are searches that become geolocated with search maps.
Know Querys: Basically Informative Searches
Whose function is to know something in particular. In this case, the keywords trigger future snipped (featured content that appears in the first position). And knowledge panel (panel that appears on the right with more information). Know Simple Querys: They are concrete answers to specific questions. Virtually all of them trigger future snipped from both Google and third parties.
Do Query: Transactions, that is, their intention is to achieve a goal such as buying or obtaining. It almost always redirects to the Google Shopping section. Device Action Querys : The user’s intent with these types of queries is for the device to do something for them. It is usually the well-known chatbots such as Alexa or Siri. Who are responsible for performing the function in voice format.
With all this, once we analyze the behavior of our users. It is worth focusing on the purpose of our brand within the search engine. Depending on the user’s navigation, Google will catalog the information in one way or another. Put the architecture of the SERP according to demand. This is possible thanks to the fact that Google has access to the information on our phones. So it interprets it according to our use of it through browsing history, interests and previous searches.