Step 1. From good idea to substantiated idea You have an idea for a podcast? Top! Then it is wise to start with keyword research, because you naturally want to create content that is searched for a lot. Keyword planners, such as Semrush or Ubersuggest , give you insights into search results and help you on your way. As a final check, you can use Google Trends . This allows you to find out the popularity and peaks in search volumes of a topic at a given time. Are you in doubt about the choice between certain subjects? Then quickly compare them with Google Trends and you will have your answer to the question of which topic is more searched for.
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The numbers in Google Trends are relative and provide a comparison with each other, so you will not get the actual search volume from this tool. Also read: This is Norway Phone Number you make a podcast for your organization in 5 steps You determine the topics of the episodes based on the frequently searched keywords, target group research and a look at the competition. High search volume on keywords? That may be the interests of your target audience. Then check this with your target group and find out how big the competition in the podcast world is on these topics. High search volume, interesting according to your target group and little competition?
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That’s your sweet spot ! Is the competition bigger than expected? Take an interesting angle and be innovative. The target group will probably want to hear several sides of a certain subject. Step 2. Podcast SEO So you use the keyword research as the basis for your episodes. And just like “normal” SEO, you adjust the episode title, url, and episode description for the high-volume, low-difficulty keywords. Properly structuring the content in the description makes it easier for Google to understand your content. As a result, your podcast episodes are also found faster for long-tail keywords. In addition, by adding keywords in your title and description, your episodes will also be found better with the search function of other platforms, such as Spotify.