In contrast, traditional marketing relies on one-way communication to disseminate information about a product or service. This type of marketing focuses less on building relationships and more on raising awareness.
Traditional marketing does not work as productively as conversational marketing if your target is converting leads. For most people, traditional marketing is seen as an intrusive interruption marketing.
Now let’s talk about significant things you need to know when setting up a conversational marketing social media strategy.
Conversational Marketing Automation
Conversational marketing automation is a term used to describe VP Maintenance Email Lists chatbots and other forms of artificial intelligence to manage customer interactions.
By automating customer service, conversational marketing aims to improve the customer experience by making it more efficient and convenient. In addition, using AI to handle customer queries can free up other staff to focus on more high-value tasks.
However, you need to ensure that your chatbot is designed with the user experience in mind. A poorly designed chatbot can frustrate customers and damage your brand.
What is Social Listening?
Social listening is monitoring your social media for mentions of your brand, product, or industry.
By using social listening tools, you can track online conversations in real-time, allowing you to quickly respond to negative sentiments or take advantage of positive buzz.
In addition to tracking mentions of your brand, social listening can also generate leads, track competitor activity, and monitor industry trends.
There are many social listening tools available to businesses and organizations. Here are some of the most popular options:
1. Google Alerts: This free tool from Google allows you to track mentions of your brand or keywords across the web. You can specify the type of results you want to see (e.g., news, blog posts, etc.) and how often you want to receive alerts.