Captify, the search intelligence platform for the open web, has announced that SFW Capital Partners, a leading US-based private equity firm focused on information and data-centric software businesses, has signed an agreement to acquire with majority investment from Captify.

Marking 10 years since its founding in London, Captify has spent the last decade transforming the future of search on the open web and challenging the way walled gardens do business. Built on direct integrations with leading publishers and e-commerce data providers, Captify has the only privacy-centric, first data, onsite search data ecosystem without relying on third-party cookies.

Programmatic Search Intelligence (PSI)

Today, brands such as Disney, Unilever, eBay, Mercedes-Benz, Microsoft, Nestle, GSK, Uber, Mars, P&G, Sony and Toyota use Captify’s dynamic audiences and real-time insights through pioneering applications such as CTV and video-based. in search, Programmatic Search Intelligence (PSI), the only solution that combines data and singapore phone number media in a single PMP, and Sense, the self-service search intent platform hailed as “Google trends on steroids”.

Singapore Phone Number List

Way ahead of impending market changes. Captify not only offers privacy-based targeting today. But is also addressing the lack of available intent data when third-party cookies go away. The company’s recent innovation includes Search-Powered Contextual. The industry’s most advanced contextual solution, as well as search-driven, browser-based addressable audience segmentation.

Since Entering the US Market Five Years Ago

Captify has experienced significant growth through expansion into eight regions in North America. As well as expansion into Europe and Asia-Pacific. While remaining dedicated to achieve and maintain profitability and drive award-winning innovations.

Despite the pandemic, Captify generated record revenue as the world’s top advertiser. And agencies invested more in its up-to-date and fresh data to drive their own revenue recovery. Over the past 3 years, growth has been fueled by the signing of some of the industry’s heavyweights. Including former TiVo CEO, CNBC and MSNBC founder and media titan Tom Rogers as president; former Comcast TV executive Brendan Condon as Global Chief Revenue Officer; and Fiona Davis, a former CBS executive, as global chief operating officer.

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