Seedtag , a leader in contextual advertising in Europe and LATAM, has taken steps to ensure that its advertising solutions do not negatively impact the user experience on the websites of the publishers they work with.

This is because this month Google will include new web positioning factors, the so-called Core Web Vitals metrics. The changes implemented by Seedtag will allow publishers to continue monetizing their inventory in a contextual way without affecting the user experience. And maintaining their position in Google’s SEO rankings.

Google Announced that It Would Include New Guidelines

Called Core Web Vitals to measure user experience on web pages. Specifically, these Core Web Vitals are a set of metrics that measure aspects of web page usability, such as load time, interactivity, and visual stability of content while it loads. Google has found that users prefer websites that offer high quality content and usability. In this way, Google will increase Iran WhatsApp Number List the importance of user experience in its ranking criteria for SEO rankings. The gradual rollout of this Google update will begin this June, and before that happens,Google Search Console.

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Because Google’s new algorithm will prioritize websites that rank higher in these metrics. Publishers who do not adhere. To the Core Web Vitals guidelines will risk seeing their position in SEO rankings suffer. This is why Seedtag has been working for months to improve its solutions to help publishers successfully face this new challenge.

What Changes Has Seedtag Introduced?

Seedtag has gone to great lengths to optimize the overall advertising experience of its solutions by following the Core Web Vitals guidelines. In this sense, Seedtag has implemented specific modifications that are already improving the performance of its publishers’ pages.

These modifications include changes such as:

Stop using version 1 of the Certificate Management Protocol (CMP) for publishers to collect consent from user data. General improvement of the module that identifies the type of browser or device of the user accessing the website. Now there is information that only be loaded when the accessing user is a Seedtag developer.

On the other hand, now there will also be a greater division of the code into asynchronous parts. Which allows only the necessary. Part of the code to be sent depends on the type of use that each publisher is going to give it. In this regard, publishers who are partnering with Seedtag to monetize their inventory can see that Seedtag’s code. And solutions no longer affect any of the new metrics. In addition, Seedtag continually reviews its solutions to ensure they are optimize. And have the least possible impact on the browsing experience of publishers’ pages.

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