SANTALUCÍA and ESIC Business & Marketing School have come together to develop the New Commercial Leader Program, focused on developing the strategic skills necessary to handle the current keys of Commercial Management and the most innovative trends in a digital and omnichannel environment.

The Insurance Company Operates Has Seen Its Transformation

speed up in the last year, which is why greater adaptation to the market and customers is necessary. This initiative consolidates SANTALUCÍA as a benchmark in innovation, as well as a promoter of new methodologies that facilitate the growth and development of its professionals in a hyperconnected world in which the strategic importance of the commercial function has become a determining factor.

After that,  With this approach as a starting point, ESIC Busines & Marketing School has been the chosen academic partner to create the Superior New Kenya WhatsApp Number List Business Leader Program. It is a modular and continuous training project of 125 hours. In which face-to-face and virtual sessions will alternate with webinars , case studies, individual and group work. And transfer to the position. The first two modules that will be taught in 2021 focus on strategic management. Territoriality, omnichannel, market trends, commercial leadership or customer experience, among other sections.

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The Presentation Was Made Through an Online Event

In which, over two hours of live connection, the 80 participants were able to learn. First-hand about the characteristics of this training program launched jointly by Campus SANTALUCÍA and ESIC. And the Business Directors of Santalucía, Fernando Calvín and Javier Campos.

In conclusion, We have a challenge marked by the client who has changed. Who has new needs, and now we have to rise to this challenge by providing new solutions as an organization. But also by training our Leaders so that they are up to the task. And with the perspective constant transformation in a sector as demanding as ours. For this reason, the New Commercial Leader Program together with ESIC will allow us to achieve our future plans framed in the Group’s Strategic Plan. Said Dominique Uzel , General Director of Business at Santalucía.

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