How does augmented reality work? Above I briefly touched on the difference between VR and AR, but for now we’ll leave virtual reality on the left. The AR technology is very interesting and if you have a new car then you probably know what I’m talking about. In relatively new car models you have a nice infotainment system on your dashboard . You know, that big screen. If you use the navigation system, it is sometimes a bit of a gamble whether you should take the first street to the right or the second cove.

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Thanks to augmented reality technology, the car is able to indicate the direction in a live image, so that you know exactly which street you need. Source: Apply AR as a content marketer A study by Vynz Research has shown that by 2025 El Salvador Phone Number AR & VR market will reach revenues of $161.1 billion with a CAGR (Compound annual growth rate) of 48.8%! These numbers are already staggering, so at the very least, alarm bells should be ringing now. You have to deal with this. If you are not yet completely convinced of the upcoming success of AR, then this blog may still contribute.

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Apart from the promising numbers, there are more benefits. The benefits of augmented reality It ensures more interaction with your target group, because of the rich user experience; AR increases the value of products and brands; Distinctiveness compared to competitors; Providing a personalized shopping experience for your users; Low-threshold, because of application on the smartphone; No big investment needed; Ability to always show details of products. Consumers are becoming more and more demanding, but millennials and Generation Z have grown up with this digital revolution and will soon no longer know any other way. It is up to the companies to respond to this, perhaps silent, need. AR . integration examples

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