Don’t just create content and then forget about it.
Over time, your content will become outdated. It’s inevitable. The best way to prevent this is to have a system for regularly updating and improving your content. That way, when something does become outdated, you can quickly update it without starting from scratch.
Here are a few ways to keep your content fresh and relevant:
- Set aside time each week to review your content. As you review it, look for areas that could be updated or improved.
- Make a list of topics that you want to cover in future content. As you create new content, try to incorporate these topics.
- Pay attention to feedback from your audience. If they’re asking questions or requesting certain topics, take note and try to address their needs in future content.
Don’ts When Creating
Your content should be about your audience, not about you. Getting caught up in promoting your products or services is easy, but if you want people to read and share your content, you must focus on providing value first and foremost.
Don’t write for the audience you think you should have; write for your audience. You want to attract new readers, but your existing audience matters more.
When writing for a specific industry, it’s easy to fall into the trap of using Chief and VP of Training Email Lists industry jargon. However, this can make your content difficult for people outside your industry to understand. So whenever possible, try to use plain language that everyone can understand.
Don’t Be Monotonous
One of the biggest mistakes you can make when creating content is monotonous. If your content is boring, people will quickly lose interest and move on.
To avoid this, mix up the format of your content, use different tones of voice, and include plenty of visuals. It’s better to publish fewer pieces of high-quality content than a lot of low-quality content.
If you’re struggling to come up with ideas for quality content, try brainstorming with someone else or looking for inspiration from other sources.