Tappx , a leading AdTech company providing technology for mobile. Desktop and OTT/CTV digital advertising, today announces the acquisition of PlayOn Content. A fast-growing video creation, monetization and distribution platform. The operation will give rise to a platform focused on media from all over the world. Being able to use video content on their sites and monetize its use.
PlayOn Content is an efficient tool that helps publishers manage an additional video inventory that has its own audiovisual content player. And that currently operates with an important portfolio of premium media, including HuffPost, Prisa Radio or Grupo Kiss FM in Spain and Televisa, Grupo Expansión and Multimedios GLP in Latin America.
On the Other Hand, Play on Content
in addition to delivering and monetizing personalized audiovisual content, uses advanced technology to transform written and how to call thai number photographic content into videos that can be monetized and automatically generates video content using live data on sports events, weather or markets. financial and cryptocurrencies.
The acquisition of PlayOn Content will improve the profitability of audiovisual inventory, since it will use Tappx’ contextual monetization technology. On the other hand, the operation will contribute to the expansion of the video content platform in European markets such as Spain. Portugal or the United Kingdom and also in Latin America. And in terms of business operations, both companies will combine their resources for sustainable growth and share knowledge about current and future products. Also of note, Tappx and PlayOn Content first collaborated earlier this year with the release of Contextualize-It .powered by Tappx; a tool designed to analyze audiovisual content and the supply of contextualized advertising.
Play on Content Has Developed a Video Player
With innovative solutions, that is fully compatible with Tappx technology. With which media have access to more audiovisual content,” says Daniel Reina, CEO of Tappx. “By joining PlayOn Content’s content player and Tappx’s monetization. Contextualization solutions, we can add much more value to publishers by allowing them to make a significant qualitative. Leap in their video content generation and monetization strategy.”
For his part, Jordi S, founder and CEO of PlayOn Content, states. In a volatile situation like the current one, joining a group like Tappx. With notable synergies both in the business model and in the development of new products. It was a necessity and also a challenge. Since to grow you have to know how to be part of something bigger and be able to learn, always from humility.