Platform161 (now part of Verve Group ), a leading Demand Side Platform (DSP) , today announced its integration with LiveRamp , a leading data connectivity platform, in UK, France, Germany, Netherlands, Belgium, Spain, Italy , Romania and Poland.
The partnership will provide a solution to the demise of third-party cookies and the restricted use of Apple’s Identifier for Advertisers (IDFA), allowing advertisers access to addressable inventory and greater audience recognition in cookie-free environments.
By Integrating Platform161’s Buying Platform with Live Ramp
The integration with LiveRamp is part of Verve Group and Platform161’s overall commitment to adopt a routing solution that puts consumer privacy first. Verve Group has also recently announced the launch of its new ATOM (or Anonymized Targeting on Mobile) product. A pioneering solution for iOS that allows targeting audiences without using IDFAs.
This Integration with Live Ramp
“This integration with LiveRamp will provide our buyers with greater user addressability. A transparent measurement mechanism in a world without cookies,” said Marco Kloots, Founder and CEO of Platform161. “LiveRamp has always been a trusted partner for us and we look forward to expanding our partnership to deliver identity. Consent-based solutions for an open internet.”
In addition, “Consumer privacy is at the core of the advertising products and solutions we offer to advertisers and publishers. LiveRamp aligns with our vision of privacy first, as user choice sets the foundation for consent. Can be managed in an agile and transparent manner,” said Ionut Ciobotaru, Chief Product Officer, Verve Group. “Their solution offers a more explicit alternative to cookies that advertisers can leverage to personalize their messages to existing audiences. Ensure continued coverage in a post-cookie advertising ecosystem.”
After that, “Although Google has granted an extension to third-party cookies. Our partnership with Platform161 is proof that we continue to go full steam ahead with industry leaders. To fix cookie expiration and enable marketers to buy on identifiers based on cookies. in people,” said Tim Geenen, Managing Director of Addressability, Europe. “Marketers have seen significant improvements over third-party cookies when using our solution. So we’re delighted that Platform161 has chosen our platform to deliver better value to marketers.