This morning IAB Spain has presented the Digital Out Of Home (DOOH). Prepared by the IAB Spain Digital Out Of Home Commission. Which is becoming increasingly important among advertisers and consumers. Innovation, dynamism, interaction. And impact are some of the qualities overlapping with DOOH.

Among the advances that have driven this Honduras WhatsApp Number List medium are the implementation of full-motion video, real-time dynamic creative, social media interaction, mobile geotargeting and retargeting, multi-screen messaging, touch screen synchronization and interactivity, augmented reality, gesture recognition and programmatic.

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The Lab Spain Digital out Of Home Commission

Is made up of Marta Fernández (BBVA Creative); Pedro Fernández and Rubén Vara (Clear Channel); Antonio Rubio and Vicente Gómez (Easy Dooh): Beatriz de Paz (GroupM); Beatriz Dorado and Inés Llorente (Havas Media Group); Joaquín Ortiz and Yolanda García (JCDecaux) and Alberto Álvarez (OJD),

Some of them have been in charge of presenting this White Paper from, how could it be otherwise, abroad. Together they have explained the four main objectives of this publication: Define the diversity of digital media. Clarify the key metrics to use. Help understanding plans. Approach the opportunities offered by the external digital environment.

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