The video game sector long ago ceased to be a very specific and isolated niche that brands do not care about. Right now, especially with the rise of Twitch, it’s an industry that a lot of companies are investing in . In fact, ad revenue in this space is expect to reach $56 billion by 2024, according to data from Omdia.
Advertisers have an opportunity in this environment to capture new audiences. However, being a field under exploration, the performance of ads in video games is still to be understood. To address this, Oracle has introduced 3D gaming ad measurement technology.
The Latest Updates to Oracle Advertising
And Customer Experience include impression delivery and general invalid traffic measurement for PC, mobile, and web gaming. All this through Oracle Moat Canada B2B list Measurement, which helps brands, agencies, publishers and platforms to meet their challenges in the measurement of digital and television.
After that, Oracle Moat Measurement will guide advertisers in the video game sector. “It’s critical for advertisers to be able to measure whether an ad has reached a human and detect any fraudulent advertising activity within games,” said Derek Wise , Chief Product Officer, Oracle Advertising. “Today’s industry-first announcement represents a major step forward in understanding ad performance in 3D gaming environments,” he continues.
Oracle Moat works with the main video game platforms, such as Anzu, Bidstack, Adverty and Frameplay. This allows advertisers to effectively measure impressions to determine ad reach. This will prevent ad spend on invalid traffic or fraudulent activity.
“We’re proud to be able to provide advertisers with confidence and equip them with the tools they need to make better-informed decisions and successfully reach such highly engaged audiences ,” concludes Wise.