A license determines the limits of your right of use . It is therefore important to discuss what is in that license prior to the company report. For example, how long can you use the photos? It makes quite a difference whether you get rights for an indefinite or for a year. And can you only use them inside or outside the Netherlands? Super relevant if you operate internationally. And if it is also outside the Netherlands, does this only apply within the EU or also of it? As you can see, licenses can differ considerably from each other. Also : Can you publish this photo?
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Memorize 7 terms Take the GDPR into account Since 2018, we have been dealing with. General Data Protection Regulation ( GDPR ) throughout Europe . Because this regulation aligns privacy legislation throughout Europe, it is also known as the Denmark Phone Number Data Protection Regulation (GDPR). The purpose of the GDPR is to prevent privacy breaches. The scheme does this by restricting what you can and cannot do with personal data and by imposing certain obligations on companies. A photo in which someone is recognizable is special personal data this law . As soon as people are in the picture, they are personal data.
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And then the privacy law applies. This does not mean that you can no longer use photos with colleagues in them, but you must be able to demonstrate sufficient grounds for doing so. Simply put, ‘his work’ is sufficient basis for the corporate photographer. This is seen as a legitimate interest to take and display the photos. If the copyright photographer gives you permission to publish their photos, the responsibility to consider whether there is a legitimate interest at each publication shifts to you. Please note: you are not allowed to do everything with your photos. So you will always have to see if there is a basis for using a certain photo in a certain context. There are six possible bases, but in practice it will often come down to testing the ‘legitimate interest’: does your marketing interest outweigh the privacy interest of your