Must undertake creative actions that manage to catch them and for this it is not only a question of publishing on social networks. But of creating spots of this type. as the chain did. Of fast food restaurants. The Mexican National Team ended its participation in the 2018 World Cup in Russia and with it the battle between Televisa and Tv Azteca to capture the viewer’s attention; Official data from Nielsen IBOPE Mexico indicated that in the duel last Monday a total of 11 million people chose to watch the match on the Televisa Deportes screen ; in turn. The competition achieved a reach of 8.6 million people. This match became one of the most watched duels by Mexicans. Reaching almost 20 million viewers.

Similarly. this preference was also given in the various audience platforms. Such as rating and share. as well as broadcasts of added or separate channels. Meanwhile. digital platforms. the direct elimination match of the World Cup. registered a total record figure of 3.6 million reproductions as well as 2.4 million users. For its part. the consultant pointed out that the analysis program “La Jugada del Mundial” generated an audience of 5.2 million people. 60 percent more than its competition. In turn. and unlike the previous times. Alberto Ciurana . General director of content and distribution. Conceded defeat; however. he reiterated through a series of Twitter posts . That in the first phase matches he outperformed the competition.

The Mercy Of The Changes

Likewise. this meeting is so far the most Colombia whatsapp number list  on social networks in the entire World Cup; so the importance of social platforms is evident in terms of their participation in the future. One of the great figures who dressed the 2018 World Cup in Russia was undoubtedly Cristiano Ronaldo. A player who was already a topic of conversation before the World Cup began due to his possible departure from Real Madrid. Now. one of the most renowned journalists in Spain assures that the transfer of the player is a fact and that the Spanish team would receive 100 million euros for the transfer of the Portuguese star who would now sign part of the Juventus squad.


This was revealed by the journalist Josep Pedrerol. A journalist for the Spanish program ‘Jugones’. who in a note that the medium signed as “exclusive” indicates that the striker will arrive at the Vecchia Signora this summer after the Italian team pays the merengue team 100 million euros. According to the Spanish media. after nine years of CR7 at the Santiago Bernabéu. The Portuguese will join the Italian ranks with a salary of 30 million euros per season. This information has not yet been confirmed by any of the parties involved. However. The chances of it becoming a reality are growing in the face of speculation prior to Cristiano’s departure from Madrid. According to reports from the Tuttosport newspaper. Juventus Turin would be willing to give Cristiano Ronaldo a salary of 46.5 million euros per year with a contract until 2022.

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What is clear is that if there is a transfer. The team that could be the new home of the Portuguese would be acquiring a great product that. In terms of sponsorships. engagement with the audience and media coverage. represents a gold mine. According to the latest report from the CIES Football Observatory. The Portuguese ranks 24th among the most valuable football players with a value of 103.4 million euros. In addition to his talent on the field. The value of this footballer is also measured from the perspective of marketing and advertising. The Portuguese is ranked 24th among the most valuable soccer players with a value of 103.4 million euros.

Cristiano’s income from sponsorships. according to Forbes. Is 28 million dollars per year to use his image. carry out advertising campaigns and capitalize on his great social impact. Major sponsorships include Nike. Kentucky Fried Chicken. Emirates. Samsung. Herbalife. Toyota. Poker Stars. and Tag Heuer . Just to name a few. Added to this is the media impact that it can represent with millions of followers on social networks such as Twitter and Facebook. To put this in business terms. It is estimated that the cost for each promotional tweet published by this character is 120 thousand dollars. It remains to be seen if Real Madrid is willing to lose one of the players who has become a great brand ambassador.

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