Since the dawn of the internet, and certainly in the past 10 years, marketers and programmers have worked hard to continuously improve relevance and user experience. Users attach great importance to personalized content, personalized advertisements and relevance is and remains the magic word of many marketers. Improving relevance and user experience is based on the use of data. Because everything is  it is always possible to work on optimizations and targeting can take place in a very targeted manner. Fundamental to the way we measure is the use of third-party cookies. On the other hand, privacy has also become an important social issue.

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We have many discussions about what we can and cannot measure. Ask questions and voice our concerns. Now that the big technology companies have moved to the point of excluding third-party cookies, the tracking challenges for advertisers are growing. Purchasing decisions are increasingly being Honduras Phone Number in places that are not easily measurable. The impact of this is not always taken for. It is especially important for companies with a complex customer journey to be aware of this and to work on it, so that we interpret data correctly. 8. The Metaverse? Last year we had a hard time escaping it: the metaverse . Companies in various sectors shared their vision of the virtual world.

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Facebook even adapted its company name to indicate where the ambition level lies. The company describes the metaverse as ‘ the next evolution of social connection ‘. The vision is that users move as avatars within a shared, virtual world. Virtual and augmented reality glasses will be in the metaverse. The real and virtual worlds will become even more intertwined within that vision. The idea is that there will be one metaverse. Just like with the internet. Different platforms will be to each other. It is not yet that far. But, given the outspoken ambitions of the largest social platform in the world, the metaverse is definitely a development to keep a close eye on.

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