A few years ago, choosing a CMS (content manager) to create your company’s website or eCommerce was a relatively simple task, because the options on the market were few and it was not very well known to what extent that decision could influence in your positioning and your volume of business.

Over time, the choice of CMS has become important, not only to start this digital journey but to further enhance our business.

Who has not ever thought that their CMS is becoming obsolete? Or that it does not allow you to develop the full potential of your brand? Or simply, we realize that it is not the best option in terms of usability, and maintenance takes us much longer than it should. Incent r o , a digital consultant specializing in ecommerce and user experience, has prepared a detailed guide with 10 keys to choosing a CMS, together with one of its partners, Contentful, a new generation CMS, so that you do not make the classic mistake of Evaluate only the best known (and very limited) CMS.

What Must Be Considered?

One of the first points to consider is how the CMS integrates with the rest of the organization’s tools. Many times the usual CMS are not easily integrated and this generates losses in terms of process automation, for example. In short, more telephone numbers in south Korea manual work and more time wasted.

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This is closely related to the ease of implementation of that CMS. Sometimes the choice of monolithic CMS supposes infinite implementation deadlines. Can I manage all the content I want and how I want? Flexibility. It is something that we do not usually value (or we do not know how to do it). In the initial choice of a CMS. And we realize its importance when we are already fully involved in the start-up.

Endless Menus with Thousands of Different Options

This is how classic CMS usually are, but the new generation ones go a step further. Facilitating the user’s work with complete connection between the different components so that navigation is fluid and reduces time and frustration when not finding what we want.

Another determining point is the ease of expanding markets. Normally we start with a website in a single language. When we want to implement some more we realize that we have to duplicate the entire website and do maintenance for as many websites as there are languages. Sounds crazy doesn’t it? It is key to select a CMS with a multi-language module that is easy to use.

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