The nights in the baseball stadiums in all the professional leagues in the world are fascinating. Since a “historical” ball can reach your stands. The product of a home run and make you the night. especially when you are a child. Something like this happened this Sunday night during the match between the Chicago Cubs and the St. Louis Cardinals in the United States Major Leagues (MLB). where a child “was stolen” before the cameras. After a ball arrived to the stands and an adult fan took the ball. leaving the little boy stunned. who only showed a sad face. However. this did not stay that way. since the Cubs team decided to act. In this way. Javy Baez. The Puerto Rican second baseman of that team. Placed his signature on a new ball and gave it to the boy along with one used in the game.

Who surely went through a bitter pill. But the outcome of the story completely reversed the situation. Increasingly it is noted how the sports marketing industry occupies a privileged place in the eyes and minds of the consumer. Brands know this and also play their game. Because they want to connect with the public. Another important topic in sports marketing is social networks. Since they have changed the way in which brands relate to the consumer. Therefore. the way that brands communicate with people. The profiles on social networks of elite athletes are highly demanded by brands. In addition to becoming an extension of the sports brand and their behavior will also benefit or affect their interests.

The Sports Brand Nike

Brands and individuals who want to Austria whatsapp number list and maintain strong connections know that contact and conversation with active and potential consumers begins and ends with reputation. Reputation is an expectation for the future based on past experiences. Which means that stakeholders’ first impressions and experiences with your brand are critical to developing a positive reputation. New consumer and sociological trends indicate that trust in brands is declining; consumers are more informed. Vonnected and skeptical than ever. Investment in sports sponsorship in Mexico has evolved in recent years and brands are committed to covering more and more ground and impacting more and more consumers. Until a few months ago. It was not known who would replace.

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Chinese brand Huawei with the main sponsorship on the Club América shirt ; However. Several journalistic reports began to circulate images. Not only of the new kit for the Liga MX team. but also that the sponsor changed to AT&T . “It is a space where the opportunity was opened. We did not want to let it go. We have another asset in Mexican soccer that has paid us very well and that has helped us a lot to relate them to users and unite us with soccer.” said Jesús Cansino . Director of marketing for AT&T Mexico . in an interview with Merca 2.0 . Club América presented this Thursday the uniforms for its men’s and women’s teams for the 2018-2019 campaign.

Not Only Because

Given this situation. The executive indicated that one of the reasons why they made the decision to approach Club América is because it represents one of the sports institutions with the most followers in the country. In addition to the fact that they have set as a strategy “the connect with the things your users follow.” “It is a way of reiterating our commitment to Mexico to invest in the things that unite our users with what they love most. We are very happy that it is with the sport and with Club América”. said Cansino. The brand will not only be present on the club’s home and away jerseys. But it will also have a presence at the Azteca Stadium . In addition. Club América is part of AT&T’s Epic Ticket platform. AT&T will join brands such as Home Depot. Total. Caliente or Corona Cero as a sponsor of this team . All present in the previous season in the team’s blue-cream jersey.

In 2015. America ended a sponsorship that it had for years with Bimbo and signed with Huawei . The agreement stipulated a duration of three years and an annual income for the club of 8.3 million dollars. placing it as the most important commercial agreement. According to company figures. Huawei managed to establish its image in Mexican territory. only for 2016 it generated a growth of its income of 50 percent within the country. Since its incorporation as main sponsor. The direct relationship between both brands and the sports concept was not understood at Club América; However. the technology company launched a cell phone with the club’s logo. Identifying it as “exclusive and official”. The Tokyo 2020 organizing committee officially presented its two Olympic mascots this Sunday

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