ID5 , a leading identity provider in the digital advertising market, today released a guide to help brands transition to a cookie-free future. how your ads target relevant messages to desired user groups. But the era of third-party cookies is coming to an end. Safari and Firefox have already stopped supporting third-party cookies, and Chrome will follow in their footsteps from 2023.
Time Is Short and We Can No Longer Rely On
On the current cookie-based infrastructure. Despite this, many brands have not yet embarked on migration. Since Google announced that third-party cookies would be deprecated, many different solutions and methods have been real estate email list presented to brands to survive the cookie apocalypse, leading to confusion and preventing advertisers from taking action.
Recent success stories demonstrate that shared user identifiers (IDs) are an effective solution to the problem of targeting and measurement in the absence of third-party cookies.
To Migrate a Privacy-Focused
ID-based identification infrastructure. shared, advertisers need to ensure that their technology partners have made the necessary integrations and technical changes. The ID5 guide defines all the steps that brands have to take to carry out the migration successfully. Including impact assessment, evaluation of id solutions. sharing and integration, compliance analysis. And finally key performance indicators and media performance dashboard updates. As well as offering advice, the resource also includes estimated timelines for each step, to make it easier for brands to allocate time and resources as they begin to plan for a cookie-free future.
“The obsolescence of third-party cookies is an opportunity to create a more efficient, secure. Private identification infrastructure for the entire advertising. Private id solutions like ID5, allow brands to drive more users to all ad environments. While optimizing and measuring campaign results without increasing dependency on market dominators,” says Mathieu Roche, co-founder and CEO of ID5. “However, brands have little time left to prepare for the end of third-party cookies. Our Transition to a Cookie-Free Future guide equips brands with the knowledge they need to make informed and timely decisions about their transition to a world without third-party cookies.”