In principle, Google had set itself the goal of ending third-party cookies by 2022. But finally the internet giant has realized that it needs more time to deliver the (deadly and definitive) stab. At what has been the pillar of advertising online for so many years. The Mountain View company announced yesterday that it would postpone the elimination of cookies in its famous Chrome browser until the end of 2023, thus granting them a grace period of almost two years.
Google Attributes the Delay in Its Corporate Blog
To the need for more time to adapt the digital ecosystem to the disappearance of cookies. The company also emphasizes that more Albania WhatsApp Number List conversations must necessarily be held with “players” such as regulatory bodies, internet portals and the advertising industry in general so that its friction-free adaptation to a future completely orphan of third-party cookies is possible.
Google Will Grant Cookies a Grace Period of Almost Two Years
Through the cookies of third-party providers unrelated to the websites visited by the Internet user. They can track their behavior on the network of networks to send them personalized advertisements.
They are, in this sense, different from the so-called own cookies. Those used on the websites visited by the Internet user to speed up and facilitate navigation. Remembering, for example, usernames, passwords or browsing preferences. When Google stops providing support for Chrome. Whose market share is around 64%. Online advertising companies will run into many obstacles when it comes to marketing spaces tailored to the public that is of interest to advertisers.