Google has said enough and from now on will not allow advertisers, publishers and YouTube creators to monetize content that denies the existence of climate change .
“Today we are announcing a new monetization policy for Google advertisers. Publishers and YouTube creators that will ban ads and monetization of content that contradicts the scientific consensus around the existence and causes of climate change ,” he explains. a document the Mountain View company.
Content that Refers to Climate Change as A Hoax
“That denies the trends that over time have revealed global warming and that denies that the emission of greenhouse gases and the human activity contributes to climate change”, Google continues in its document. The internet giant says it will use an amalgamation of find address by phone number in sri lanka automated tools and reviews carried out by real people to enforce its new rules.
Google has also recently taken action against disinformation emanating from vaccines
“When evaluating content in light of this new policy, we will carefully examine the context in which claims are made. Differentiating between content that confirms a falsehood as an irrefutable fact. And content that reports or discusses a falsehood. », indicates Google.
In this sense, advertising will continue to make its way into content related to climate change. Such as public debates or research on this particular topic. Google’s new moves to crack down on climate change deniers come just a week after its affiliate. YouTube also clipped vaccine-related misinformation. In addition, Google has recently launched a number of new features for platforms like Search. Maps, Travel and Nest to help you reduce your carbon footprint.