In fact, we basically only know 4 different business models. The oldest – and often least flexible – model is the model of hotels and car manufacturers. Another well-known model is the advisory model, which includes consultancy companies, for example. In addition, you have so-called assetlight models, where the pre-investments for 1 version are very large, but then cost almost nothing more. Salesforce and Microsoft are good examples of this. Finally, you have the model of network orchestration, with platforms such as Amazon,, Facebook and Uber. If you look at where value has been created within, for example, the Fortune 500 over the past 20 years.

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It consists of approximately 20% assetlight models and approximately 80% (!) network orchestration models. In many cases, the stock prices of these types of companies Jamaica Phone Number keep growing and growing. And that is of course not for nothing. On the internet, the big money is made with the distribution of clicks, leads and sales. Parties that have anchored this in the core of their business model almost always run off with the big money. The economies of scale and network effects of platforms are so great that they will continue to expand their positions in the coming years.

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Things to Consider Before Choosing

This provides advertisers with many opportunities, but also brings with it the necessary dilemmas and challenges. Transformation to platform model Many major retailers have started transforming their own model to platform models quite early on. Amazon and are of course good examples of this themselves. Many other (traditional) retailers are experimenting in this area. Logical, because the place you occupy as a retailer within the total distribution chain has undoubtedly become more important online than ever before. One of the major challenges is that the transition from a less flexible model to a network orchestration model is often hugely capital intensive at first.

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