The speaker who kicked off the first day was José Ramón Alonso , Marketing Advisory Lead for Spain & Interactive lead for Retail, Consumer Goods, Auto and Travel at Accenture Interactive, who explained the impact that changes in behavior have had of consumers due to the pandemic and how they will behave in a post-pandemic world. «The effects of e-commerce are going to vary a lot depending on the sector in which we find ourselves. Businesses have resized and have learned to meet this increasingly important demand“, he explained. Likewise, he recalled that the vast majority of consumers say they will continue to use digital commerce, so e-commerce is here to stay. “The key is not to compare online vs offline, but to know how to combine both.”
E-Commerce Is an Opportunity to Create Emotional
hyperconnections with the final consumer that must be taken advantage of. “To do this, we must define new ways of segmenting customers, Colombia WhatsApp Number List seeing what matters to them and reviewing the value proposition based on the purpose of the brand,” said José Ramón Alonso.
Marisa Manzano , Director of Retail and Fashion at Facebook. Explained how Facebook has helped brands to be relevant and consumers to be able to find. What is really useful to them in that infinity of options. “We have all changed the way we live and at the epicenter of all these changes is the technology. That has allowed us to adopt these uses and that, if we take advantage of it. Will open a very interesting stage for digital marketing, a true golden age” .
Manzano also spoke about Facebook’s Discovery Commerce. What we are looking for with this tool is to anticipate the wishes of consumers. So that it is the product that the customer is looking for. We see a complete opportunity in creating that demand and we want to make shopping through our platforms more seamless and improve the experience.”