The coronavirus brought with it very important changes in the routines and behaviors of Internet users . Among them, the intensification of the use of the Internet and an acceleration in digitization. Changes like the latter have settled in society and have the prospect of continuing after the pandemic is over.
For example, during confinement the use of supermarket websites and applications grew. A year later, its consumption seems to have still not reached the ceiling, since the average access time has grown by 33% in May. The time spent consuming online content continues to increase despite mobility.
This Is Indicated by The Results of The Latest Report
Published by the dentsu group on the online behavior of users. This is an analysis carried out by its technological observation platform The Human Trace during May 2021. In it, dentsu has compared the data with that of the same month in 2020 , when Spain was in the first phase of lack of confidence. In this way, the results show how the Czech Republic WhatsApp Number List Spaniards are moving towards normality.
Dentsu shares the ranking of internet consumption categories with the return to normality
Social networks continue to lead in consumer use , but fall by 2.1% in penetration. On the other hand, we see the return to pre-covid routines reflected in the fact that mobility is the category that experiences the greatest growth. Not only in terms of penetration, but also in consumption time.
The Percentage of Users Who Have Visited Websites
Or apps linked to this category (Google Maps, Waze, Free Now, Uber, etc.) has risen 11 points compared to the same month in 2020. Meanwhile, the number of minutes they spend on this type of applications grows more than 150%.
The behavior of Internet users indicates that the physical is recovering ground against the digital . The data shows that the time spent making purchases on marketplaces such as Amazon, Aliexpress or Wallapop fell considerably in May (-17%). The time invested in online games also decreased significantly (-13%).
Another fact that comes to demonstrate a certain return to normality is significant. Rebound in the travel category. The volume of people who are interested in traveling is increasing and expectations are much better than a year ago. Because they spend much more time looking for and planning getaways and vacations. At the opposite pole, home, one of the categories that benefited the most from the pandemic, experienced a large drop in its average browsing time (-37%).