Now that you know more about your audience, you can start building a framework that sums up their different activities and experiences throughout the nurturing process.
Why Should Demand Funnels Be Structured
Structuring your demand funnel into different stages can seem like an oversimplification.
However, it’s a model that helps your sales and marketing team visualize the progression from an early awareness stage to the first purchase.
There are different models you can use for structuring your demand gen funnel:
- If you want a simple framework, you can work with three main stages, namely awareness, consideration, and decision.
- For longer journeys, it makes more sense to adopt a more complex model with more stages. You can, for instance, label your different stages of awareness, interest, consideration, purchase, post-purchase, and re-purchase.
- If you want to take a customer-centric approach and focus on experiences, a good Risk Managers Email List model to use would be a map with four stages, including discovery, engagement, conversion, and reward.
Marketing Cycle Length
The average marketing cycle length is an important consideration when mapping out the buyer journey.
While some products are impulse buys and have a short cycle length, other purchases require a much longer sales cycle length because of the complexity of the decision process.
Having your sales team track the length of your typical marketing cycle can give you a better idea of the number of stages prospects go through.
You can also look for strategies to shorten this cycle or use your findings to identify the prospects who are getting near the end of the cycle and haven’t made a purchase yet. You can use re-engagement strategies for these users. There are a few ways of representing the buyer’s journey map. Here are some models for mapping out lead gen, demand gen, and how you generate interest