Celia Cerrillo Celia Cerrillo June 18, 2021 13:00:00 CEST You have probably heard a lot about conversion and the relationship of this term with a higher number of sales. The CRO, although it ends up increasing sales, is not exclusively its purpose. Rather, what you are looking for is that the conversion rate of our website increases, even if the web traffic does not suffer any notable change. Let’s see how he does it? What is CRO? CRO, an acronym for Conversion Rate Optimization in English, is a term that is booming today. Thanks to him, there are already many companies.

that are improving the results of their sales on the Internet as well as their income figures. The CRO is a set of techniques and tools whose ultimate goal is to increase the number of visitors to a web page that will ultimately become customers Ecuador whatsapp number list  of that brand. For example, if we have a website for makeup products that receives a very high number of monthly visits but the number of purchases made on it is very low, it means that something is not going as planned. But with the advent of CRO techniques, this can be effectively fixed.

The Cro Helps You Convert

And we are not just talking about selling more. We can find many types of conversion: you can have sales as an objective or you can have leads as an objective, for example. Conversion Rate Optimization tries to increase the conversion rate, even if the traffic remains the same. If you are wondering, what is conversion rate? It’s time to talk about her. The conversion rate or ratio of a web page is the percentage that we obtain by dividing the number of objectives achieved by the total number of visits to a website. In other words, this is the metric that measures the success of a website.

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For example, if this month you have achieved 20 sales through.  Your website and you have had 600 visits, your conversion rate is 3.3%. Or, for example, imagine that you have a web page.  That is financed through user subscriptions.  And that out of every 300 visits only 3 subscribe to your web page. This means that your conversion rate is 1%. Well, here you have two options to convert more.  You can increase traffic to your website or you can increase your conversion rate using CRO techniques.

Step by Step of Your Cro in Marketing

The CRO, as we have already mentioned, is a strategy that seeks not only to generate more traffic to our website, but also for the visits to become clients of our brand and generate a profit for us. This strategy is based on a process that consists of six phases to be successfully fulfilled. Identify the problem and analyze it: Through an analysis of our website we will know where our conversion rate is. If it is an extremely low rate then we will know that there is a problem and we will have to analyze it in order to find a solution. For example, one of the problems may be that our page is abandoned too quickly by users without having made a purchase.

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