Since the implementation of the GDPR in May 2018, the collection and qualification of contacts must meet very specific rules.
With an inbound marketing and marketing automation tool like Plezi. One of the advantages will be that you don’t have to worry about all this since all your actions. Will always be “GDPR friendly” thanks to the integrated consent collection systems. Forms and landing pages created via the platform in particular.
For example, if you want to create smart forms via the tool (forms that request different information for each interaction), these will be perfectly compatible with current regulations on data collection and consent.
Plezi Rgpd Smart Forms
Overview of Plezi smart forms compliant with GDPR regulations
For webmarketers in the major Macau B2B list acquisition phase, the landing page creation tool will allow you to create acquisition pages in a few minutes that are simple, stylish, efficient and also comply with the GDPR regulations in force.
Creation Landing Page Plezi
Preview of a GDPR friendly acquisition landing page created via the dedicated functionality in Plezi. Segment your contacts well according to their progress in the purchase funnel. As we saw at the beginning of this article, each prospect / contact is not necessarily at the same stage of progress in their decision-making process. It is therefore necessary to best segment its contact base in order to address its latter in a more efficient and personalized way.
Contact Plezi CRM
In the CRM part of Plezi, contacts can be assigned labels based on their interests but also a score, all of which can then be used to segment the database so that they are automatically addressed only to contacts with contact centers. specific interests and a given level of qualification.
Set up effective marketing automation scenarios
There are those who do everything by hand, and there are those who automate time-consuming tasks. Thanks to previously defined scenarios and dedicated tools.
If the 100% manual technique can be viable for very small companies with very few contacts. For larger companies, automation very quickly proves essential to gain in efficiency. ROI (on the time spent). These automation scenarios can be used for different purposes, such as promoting and re-promoting its articles, ebooks and other quality resources via social networks or via targeted newsletter campaigns in particular.
Here is an overview of a workflow in Plezi and the configuration options available. Workflows allow you to configure email marketing scenarios (sequences of emails sent according to specific criteria and triggers).