Now that you know more about your audience, you can start building a framework that sums up their different activities and experiences throughout the nurturing process. Why Should Demand Funnels…

Once you know more about your audience, you can start developing personas. A persona is an archetype that represents your audience or one of your audience segments. Look for patterns and…

There is no one-size-fits-all in marketing. You need to look at what makes your audience and your business unique to develop a demand generation campaign that makes sense for your…

The terms demand generation and lead generation are different. You might come across content that uses these two concepts interchangeably. However, there are some significant differences to consider when comparing…

Social media monitoring is the process of tracking, measuring, and analyzing social media activity. It can track brand mentions, competitor activity, and industry trends. A social community is a group…

Content marketing is creating and promoting valuable content to attract, engage, and convert customers. It’s a strategic marketing approach focused on creating and sharing content to help a company achieve its…

We’ve looked at some of the reasons why your brand needs a conversational marketing strategy. Now, let’s talk about how you can implement one. The first step is to choose…

In contrast, traditional marketing relies on one-way communication to disseminate information about a product or service. This type of marketing focuses less on building relationships and more on raising awareness.…

Marketing efforts can sometimes feel like a never-ending game of whack-a-mole. You finally get one campaign to focus on and see results, and then it’s time to move on to…

Many businesses mistake using too much automation in their social media strategy. It makes them frustrated, leading to a feeling of being unimportant. What if I tell you that the…

The MEDDIC process is a well-known and effective method to qualify leads. It stands for Market Need, Economic Buyer, Decision Criteria, Decision Process, Identify Competitors. Market Need involves understanding the…

For this reason, these companies are always on the lookout for ways to improve their customer retention rates. They do this by lead qualification frameworks, which help them weed out…

Qualities of a qualified prospect High-quality leads must be or must possess the following: They are the decision-maker and have the purchasing authority They financially able They have no existing…

If a customer is not in your target market, it’s unlikely that they’ll ever become a customer. They have no pain points that your product or service can solve, so…

Leads are classifie base on their engagement level with your brand. Marketing Qualifie Leads are individuals who have been identifi as having a higher likelihood of becoming customers. These leads…

The next step is to decide what information you need from a lead to determine whether or not they are qualified. It will vary depending on your company, product, and…

Is your marketing department wasting time on leads that will not convert?  Your process of qualifying leads must need a little fixing. Imagine having a steady flow of leads coming in…

There are many benefits to using audience groups, including the following: 1. You can target specific demographics with your advertising. 2. You can target people who are likely to be…

A content marketing funnel is essential for any marketer who wants to generate leads and convert them into customers. By creating valuable, targete content at each funnel stage, you can…

You have an article that gets 1,000 pageviews but only ten shares. It has a reach of 1,000 people but a frequency of 10. The article was not very valuable…

How do you measure the value of a blog post or article? How do you know if it’s any good? The three basic ways to measure the value of your…

Don’t just create content and then forget about it. Over time, your content will become outdated. It’s inevitable. The best way to prevent this is to have a system for…

Identify your dream 100. These people are most likely interested in your content and/or share it with their networks. It could be a list of influencers, customers, or even people…

Potential customers or clients may never find your content without SEO. To maximize the reach of your content, it is important to optimize your website and blog posts for search…

Be challenging. Ask tough questions and push boundaries. Challenging ideas are often the most interesting ones. Be yourself. Ultimately, being yourself is the best way to keep your content interesting.…

Your audience already knows the basics; they need you to give them more. That means going beyond the surface and providing insights and perspectives they can’t find anywhere else. Don’t…

If you want to become a better writer, then power writing is the skill that will help. It’s one of those skills with many facets, and it takes time and…