Zeotap, the industry’s leading Customer Data Platform (CDP), has launched a new integration with Google Customer Match. It enables marketers to leverage their first-party data to reach audiences at scale across Google Search. Shopping, Gmail, YouTube, and Display. In this way, the new integration provides a solution of great. Relevance in the sector for the best segmentation of campaigns.
With Zeotap Becoming a Google Customer
Match Partner, marketers can upload their first-party data to Google Customer Match with easy Zeotap. API integration through a streamlined and seamless process. The resulting segments may be included or excluded from Google Ads campaigns. And used to tailor bid strategies, creatives, and landing pages. As a result of these new campaigns targeting Denmark WhatsApp Number List capabilities. It will help to obtain 79% more CTR (Click Through Rate) and 67% more CVR (Conversion Rate) compared to non-profile-based search traffic.
Zeotap’s API integration enables matching based on several different types of data, including email addresses and mobile device IDs. Used as part of Zeotap’s CDP, the integration also identifies non-Gmail email addresses. Helping to achieve higher match rates compared to other processes. Furthermore, it is a secure process, as Zeotap complies with pre-load hashing and security protection requirements and ISO 27001.
Florian Lichtwald , General Manager and Head of Business at Zeotap, points out that “for any marketer who wants to get a good performance from their campaigns, the benefits of Google Customer Match have been clear for a long time. Now, Zeotap’s role is to make the process of getting those results easier than ever. With the demise of third-party cookies on the horizon, the integration will help marketers at a crucial point in leveraging their proprietary data to drive better results from paid channels.”