Given the popularity of video games, there are multiple brands that are betting on this segment. The latest to do so has been Balenciaga , which has decided to launch into the digital world of Fortnite so that players can dress their characters in the latest fashion.

The idea of ​​this alliance, promoted by Publicis Luxe , is to promote uniqueness, authenticity and self-expression. Inspired by real collections, a series of items from the luxury brand will be purchasable directly in the video game.

Players Will Be Able to Get a Total of Four ‘skins’

From now on, players will be able to get a total of four ‘skins’, as well as backpacks, pickaxes and all kinds of accessories. All of them, of course, signed by Balenciaga. To further this initiative, the outfits have been brought to life in reality, with a holland cell phone numbers collection of clothing based on the game that can be purchased.

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In association with Content Factory by Prodigious and Studio AC3. Publicis Luxe has focused on designing the content for the DOOH campaign. A 3D animation that is displayed on giant billboards in London, New York, Tokyo and Seoul. In fact, it should be noted that these will be integrated into the video game. Itself for the first time in history. All this has been done on the occasion of the launch of the Balenciaga store in fiction.

It is not the first time that the well-known title of Epic Games introduces details of real life on the screens. In August, the video game became a stage to host the performance of Ariana Grande . For three days, the tour immersed players in new themed experiences.

Players Were Able to Enjoy In-Game Quests

Aside from the concert itself, players were able to enjoy in-game quests. Exclusive items that were only available during the event. If we go back further, last year it was rapper Travis Scott who took the virtual stage. At the time, the game saw 27 million players put down their guns for five days to watch the singer’s “Astronomical” tour.

If we get out of the musical field, Carrefour launched a game screen with a supermarket of the firm. In it, players could recharge their batteries through healthy food in a sustainable environment.


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