It is precisely these complex customer journeys that cause different types of challenges. Because a decision is often not made after a single statement, 2 telephone calls or a website visit, it is very important to measure the impact of all components properly where possible. Collecting the right data is important to continue optimizing. In many cases, B2B advertisers also use different technology to make things run smoothly. The challenge here is to keep everything connected and to ensure that the data is and remains reliable. MarTechTribe Supergraphic. Image source: MarTechTribe The investments of B2B advertisers in online marketing are also expected to grow strongly in the coming year.

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Especially in B2B – due to long contract terms and large order values ​​– the return can often be particularly high. 6. Recruitment marketing: opportunity for Guatemala Phone Number companies Finding the right new colleagues is at the top of the list of challenges for this year in many boardrooms. There is a major shortage of specialists in most sectors . The expectations do not lie. This will not change for the time being. Economy and work, graphics Geng. The greater the challenge, the more important it is in which way companies succeed in getting and retaining the right people. Recruitment marketing via online marketing can of course play a major role in this.

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Many companies are still at the beginning. There is a careers site, advertisements are placed on Indeed and LinkedIn and social media are used, but it doesn’t go much further. How many companies use data correctly throughout the candidate journey ? Are all conceivable online channels used to recruit candidates? For example, do A/B tests take place on the careers site, or with vacancy texts? There is still much to do in this area. Due to the major challenges in the labor market, investments in recruitment marketing will undoubtedly grow strongly. 7. Privacy and Data Challenges

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