The popularity of augmented reality is on the crest of a wave , so much so that global investment in this technology could reach 72.8 billion dollars in the next three years (compared to 12 billion dollars in 2020). This follows from a report by Snap and Deloitte that accounts for the boom in augmented reality as a result of the pandemic.

More than half of the consumers consulted in their report by Snap and Deloitte admit the coronavirus crisis. Has made them value experiences emanating from augmented reality more than before. Along these same lines , almost three quarters of consumers expect. Their use of augmented reality to hit the growth spurt over the next five years. In addition, it seems that the growing willingness of the consumer to sink their teeth into augmented reality has also increased the attractiveness of this technology in the eyes of brands.

Brands that Entertain Their Customers

Not in vain, brands that entertain their customers with augmented reality experiences enjoy 94% higher conversion rates than those that do not pay attention to this technology. And the consumer is also 41% more likely to consider buying an Uganda WhatsApp Number List product that makes its way into a campaign supported by augmented reality.

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“Over the last year our community has thrown itself into the arms of augmented. Reality as it has gone from being just a fun technology to having real power to drive results ,”. Explains Luke Kallis, vp of US Advertiser Solutions at Snap, in Statements to AdWeek. “The study underscores the strength and importance of augmented reality for brands. Illustrates why our audience will continue to be early adopters of this technology for a long time to come,” he adds.

Won Over Both in The Eyes of Brands and Consumers

Beyond Snapchat filters, the top three other contexts in which consumers use AR are gaming (55%), media and entertainment (52%). And shopping (41%). For the retail industry in particular, augmented reality has given a good account of its usefulness. When it comes to making it easier for consumers to try on clothes virtually (something extraordinarily practical during confinement).

“Until now, augmented reality was a kind of toy for consumers and brands. But now both take this technology very seriously because it translates into real benefits and profits. Says Allan Cook, managing direct from Deloitte Digital. In addition, it seems that the popularity of augmented reality will not die with the end of the pandemic. Due to the great convenience and comfort that this technology brings to the consumer.

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